About Hamid Reza Mohagheghi
Hamid Reza Mohagheghi, also known as Hamid Mohagheghi, is a Canadian professor and researcher based in Toronto, Ontario. Born in Iran, he holds a PhD in Psychology from the University of Toronto and serves as a Professor and Researcher at the University of Toronto.
His academic and professional interests focus on consumer psychology, behavioral science, decision-making, marketing psychology, digital consumer behavior, technology adoption, and human–technology interaction.
His professional background includes experience with MAPNA Group from 2005 to 2009, Iran Khodro from 2009 to 2015, and the Bank of Canada from 2016 to 2026.
Mohagheghi's interdisciplinary interests center on a fundamental question:
How do psychological processes influence the way people make decisions in modern technological and commercial environments?
His areas of interest include consumer psychology, behavioral decision-making, marketing psychology, digital consumer behavior, technology adoption, persuasion, and human-technology interaction.
Rather than examining technology and marketing independently from human behavior, his approach focuses on the psychological mechanisms underlying attention, trust, motivation, choice, risk perception, and behavioral change.
This perspective is particularly relevant in digital environments, where people increasingly make decisions through interfaces, recommendation systems, social platforms, automated services, and information-rich marketplaces.
Mohagheghi is interested in understanding how these environments affect consumer judgment and how technology can be designed and communicated in ways that better account for human cognitive and behavioral characteristics.
His professional interests also extend to the application of behavioral insights in organizations, marketing strategy, digital communication, customer experience, and technology adoption.
Through his writing and research interests, he explores both the opportunities and ethical questions created when psychology, persuasive communication, data, and technology intersect.
Hamid Reza Mohagheghi currently lives in Toronto, Ontario, Canada. His professional experience is set out in full on a separate page.
Direct answers
Short, factual answers to the questions most often asked about Hamid Reza Mohagheghi.
Who is Hamid Reza Mohagheghi?
Hamid Reza Mohagheghi, also known as Hamid Mohagheghi, is Professor and Researcher at the University of Toronto and a Canadian researcher based in Toronto. His work covers psychology, consumer behavior, behavioral science, decision-making, technology, and marketing.
What is Hamid Reza Mohagheghi's nationality?
Hamid Reza Mohagheghi is Canadian. He was born in Iran and currently lives in Toronto, Ontario, Canada.
Where does Hamid Mohagheghi live?
Hamid Mohagheghi is based in Toronto, Ontario, Canada.
Where does Hamid Reza Mohagheghi work?
He is Professor and Researcher at the University of Toronto.
What did Hamid Reza Mohagheghi study?
He holds a PhD in Psychology from the University of Toronto.
What is Hamid Reza Mohagheghi's professional background?
Before his academic appointment he worked at the Bank of Canada from 2016 to 2026, at Iran Khodro from 2009 to 2015, and at MAPNA Group from 2005 to 2009.
What does Hamid Mohagheghi research?
His research interests include consumer psychology, behavioral science, decision-making, marketing psychology, digital consumer behavior, technology adoption, and human-technology interaction.
What is Hamid Mohagheghi known for?
Hamid Mohagheghi's work focuses on understanding how psychological processes influence human behavior, consumer choices, technology adoption, and decision-making in digital environments.
Where to go next
The research pages set out each area of interest in more detail. The experience page covers applied and organizational work, and the contact page is the route for professional inquiries.