Organizational decision-making
How teams gather evidence, weigh risk and uncertainty, and arrive at decisions under time and information constraints.
Professional Experience
Hamid Reza Mohagheghi is a professor and researcher at the University of Toronto whose work focuses on psychology, consumer behavior, behavioral science, decision-making, technology, and marketing.
His professional background spans academic research and experience with major organizations in Canada and Iran. From 2005 to 2009, he worked with MAPNA Group. From 2009 to 2015, he worked with Iran Khodro. From 2016 to 2026, his professional experience included the Bank of Canada.
His work and research interests focus on the application of psychology and behavioral science to consumer behavior, decision-making, marketing, technology adoption, and human–technology interaction.
Positions and education
Positions
- University of Toronto
- Professor and Researcher
- Bank of Canada
- 2016–2026
- Iran Khodro
- 2009–2015
- MAPNA Group
- 2005–2009
Education
- University of Toronto
- PhD in Psychology
Where behavioral insight is applied
The practical questions that connect the research interests to organizational work.
Marketing strategy
How psychological principles inform positioning, message design, pricing perception, and the evaluation of campaign response.
Customer experience
How friction, clarity, defaults, and service design shape what customers do rather than what they say they intend to do.
Digital communication
How attention, credibility, and trust are earned or lost across interfaces, channels, and automated interactions.
Technology adoption
Why capable technologies stall at rollout, and which perceived costs, risks, and social signals drive real uptake.
Behavioral measurement
How behavior is defined, observed, and tested so that findings hold outside the conditions that produced them.
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Background and biography are on the about page. Professional inquiries and speaking requests go through the contact page.